Skip to content

Who is BrightLux?

Kassel Ventures Philippines, Inc. (Kassel) is a 100% Filipino company established on April 6, 1998 by a team of professional managers from Dutch multinational Philips Electronics & Lighting, Inc. The team’s expertise in OEM (original equipment manufacturing) was put to the fore as Alan L. Lee, former General Manager and 30-year veteran of the Consumer Products Division of Philips Philippines, spearheaded the entire start-up process that encompassed product sourcing and selection, quality assurance testing, importation, packaging and label design, marketing, distribution, sales, trade relations   & after- sales servicing. This led to the birth of the KASSEL brand of home appliances and thereafter, the BRIGHTLUX brand of LED lights that now…expands to BrightLux LED & SOLAR!